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Sponsorless Lions

December 14, 2013 in Uncategorized

Lions 2014 Super Rugby JerseyMTN’s decision not to renew their sponsorship of the Lions adds to the Lions problems for the new Super Rugby season. The year out of Super Rugby has already cost the Lions R45 million in income and the loss of their title sponsor without a replacement sponsor in place will add to the headaches in the Ellis Park executive offices. The MTN sponsorship was originally reported to be R20 million per year.

The protracted Currie Cup expansion saga added to the Lions struggle to secure or finalise sponsors and probably was a contributing factor to MTN finally deciding not to renew their sponsorship.


Edit: Read Lions year in review


5 responses to Sponsorless Lions

  1. Well said Powa!! Raise your glass to those that have kept the ship afloat so the Lions could return to Super Rugby. SARU and all the other clowns should subsidise the Golden Lions Rugby Union like they did with the Queens. I believe the Lions will play good rugby next year. Teamwork makes Dreamwork

  2. SARU must take the blame for ——- up the Lions franchise. Well done to those that are struggling to keep them alive

  3. I thought MTN was brought in by Guma, and many expected them to exit earlier

    • MTN’s contract was until 2013 and is still a business with its two main competitors sponsoring SR teams. The timing of the announcement a week after the recent SARU meeting suggests that they were still in negotiations but finally decided not to continue as the Lions could only realistically offer a year by year deal. If they had never planned to continue this announcement would have happened much earlier (my opinion)

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