Sport24 Blogs vs Sportbud
October 6, 2013 in Uncategorized
Some former Sport24 bloggers set up an alternative platform at Sportbud and have been active at recruiting bloggers away from Sport24 Blogs. As a blogger you need to decide what you are trying to achieve with your blog and whether this has to be an either/or decision.
There are two main issues that I feel should be considered:
1. Audience/traffic: On the Sport24 blogs you have a much larger audience for your blog as you piggyback not only on Sport24 but also on Supersport.com’s traffic. At Sportbud your audience consists mainly of your fellow bloggers and some generic traffic you get from search results.
Sport24 is a blogging platform targeting a wider reading public while Sportbud is more a social media site where they are building a community of sport lovers who comment on each others posts. At Sportbud you’ll probably get more comments on your posts than on Sport24 where the vast majority of your readers do no actively participate on your blog.
2. Look/feel: Sport24 blogs allow you to set up a dedicated blog with it’s own look/feel that’s aligned to your blog’s focus. At Sportbud there is a generic look/feel and no real sense of individual blogs with the main commentary happening on and from the front page.
With the customisability of the Sport24 blogs you can extend your blog to include advertising, links through to your other web sites, your facebook pages and to other bloggers on other blogging platforms. So far I do not see this customisability on Sportbud.
In the end you need to decide what you want from your blog. Do you want to build a wide readership or do you want more comments on your blog posts? For the short term the second option might outweigh the first – it’s always nice to see reaction to one’s posts – but new bloggers will join on Sport24 and new readers will post comments.
My decision is to keep going on Sport24 but to also participate on Sportbud. My Sport24 blog gets 15,000 visits a month and I’m not prepared to throw that away.